Rebranding/Purchasing

Worldpay

Worldpay, Inc. was an American payment processing company and technology provider. In June 2019 it was acquired and merged into Fidelity National Information Services (FIS). Worldpay (formerly Vantiv), was the largest U.S. merchant acquirer ranked by general-purpose transaction volume.

Wiki: acquired in June 2019

Workfront

On November 9, 2020, Adobe announced a definitive agreement to acquire Workfront for US$1.5 billion. Workfront’s CEO, Alex Shootman, continued to lead the team reporting to Anil Chakravarthy. The acquisition was integrated into Adobe Experience Cloud and officially completed in early December 2020.

Freckle

Freckle was rebranded in 2019 and renamed Noko. The core product continued under the new name, with the same team and functionality, while the original letsfreckle.com domain was phased out. The service did not shut down; it evolved under a new brand identity.

GoToWebinar

GoToWebinar didn’t shut down; it changed hands and branding. Citrix’s GoTo products merged with LogMeIn (merger announcement). Later, LogMeIn rebranded as GoTo, keeping the webinar line alongside GoToMeeting. Today it remains an active webinar service.

SendinBlue

In our case, it was to express a major business evolution: our product simply outgrew our name. Sendinblue started as a newsletter service. But today, only 31% of our clients are focused solely on sending newsletters. When we finally landed on Brevo, we knew we had found the one.

Flow.ai

In January 2021, Khoros acquired Flow.ai and integrated its technology into the Khoros product stack (often referenced as Khoros Flow). Source: Khoros press release — acquisition of Flow.ai (Jan 2021) .

Falcon

Falcon.io was acquired by Cision in 2019 and later merged into the Brandwatch platform. Its social media management capabilities were integrated into Brandwatch’s marketing suite, and the Falcon brand was gradually phased out as a standalone product.

Join.me

In February 2022, LogMeIn announced its rebranding and became GoTo to emphasize its commitment to simplifying IT solutions for businesses. As a result of this rebranding, the company’s products, including join.me, were unified under the new GoTo brand.

Content Insights

In June 2020, Content Insights merged with SmartOcto and became part of a new company operating under the smartocto name. Its technology and solutions were absorbed into the smartocto product suite, especially under the name smartocto insights, so the project did not vanish outright but continued through a new brand structure.

Zarget

Zarget did not remain an independent product. Freshworks acquired it in August 2017, then rebranded the product as Freshmarketer later that year. As a result, the Zarget brand effectively disappeared, while its CRO capabilities were folded into Freshworks’ broader marketing software offering.

Moxtra

Moxtra didn’t collapse; it evolved. In March 2022 the company rebranded as Moxo and shifted messaging toward end-to-end client interaction workflows. The old moxtra.com now redirects to Moxo, while “Moxtra Individual” reached end-of-life on Dec 31, 2022, for personal users.

Teem

Teem was acquired and fully integrated into Eptura, merging with iOFFICE and SpaceIQ products. The standalone Teem brand was discontinued, and its technology now exists as part of Eptura’s unified workplace experience platform, supporting global hybrid-office solutions.

Logmein

Huddle

Huddle was acquired by Ideagen in December 2020, and the standalone brand was gradually absorbed into Ideagen’s broader compliance and productivity portfolio. Today, Huddle effectively survives as Ideagen Collaboration Portal rather than as an independent product identity.