Rebranding/Purchasing

Magento (Adobe Commerce)

Adobe is set to acquire Magento Commerce for $1.68 billion, integrating it with Adobe Experience Cloud to serve B2B and B2C customers. This acquisition extends Adobe's digital experience capabilities to include commerce. Magento’s platform offers a unified solution for digital commerce and order management across various industries.

Sellf

Sellf is a smart mobile CRM that helps professionals manage clients, deals, and tasks on the go. Merged with ForceManager in 2018 and now part of Sage Spain, it enhances field sales with geolocation and smart planning features.

Oribi

Oribi was acquired by LinkedIn in 2022 and integrated into their marketing tools. The service is no longer available to external users. Oribi’s technology is now used exclusively within LinkedIn.

CallPro CRM

CallPro CRM was rebranded into FIVE CRM around 2016 as the company expanded beyond call center functionality. The original domain was gradually abandoned, leaving behind outdated references while the product continued under the new brand and positioning.

Whisbi

Whisbi was acquired by Giosg in 2023 and gradually absorbed into its product ecosystem. The brand was phased out, and its technology and features were integrated into Giosg’s platform, effectively ending Whisbi as a standalone service.

Wunderlist

In June 2015, Microsoft acquired the German company 6Wunderkinder, creator of the popular Wunderlist app, for approximately $100–200 million. In April 2017, Microsoft announced it would gradually discontinue Wunderlist in favor of its new Microsoft To Do app, and as of May 6, 2020, Wunderlist synchronization was completely shut down.

Marketo

Adobe Marketo Engage: In 2016, Vista Equity Partners took Marketo private (2016 news). In 2018, Adobe acquired it for $4.75B, folded it into Adobe Experience Cloud, rebranded it as Adobe Marketo Engage, migrated identity to Adobe accounts, and kept marketo.com as a redirect (2018 press release).

Mavenlink

LiquidPlanner

In 2023, Tempo acquired LiquidPlanner. The standalone product and brand were discontinued, and its technology was absorbed into Tempo’s portfolio planning suite as Portfolio Manager (formerly LiquidPlanner), ending LiquidPlanner’s life as an independent platform.

Autopilot

Autopilot was not discontinued but rebranded as Ortto, evolving into a broader customer data and marketing automation platform. The original Autopilot identity became a legacy brand, while its technology, customers, and product direction continued under the Ortto name.

Twitter

Twitter was rebranded into X and absorbed into a broader “everything app” strategy. The original Twitter identity was retired, while the platform itself continued under a new direction focused on payments, AI, creator tools, and broader digital infrastructure.

HasOffers

Incompany transformation to TUNE brand.

April 24, 2019, Peter Hamilton: Today, I get to reveal the next transformation of TUNE.

Drift

Drift was acquired by Salesloft in 2024. Its website and product experience were migrated into the Salesloft ecosystem, so Drift stopped operating as a fully independent platform. Its technology now lives mainly as part of Salesloft’s AI chat and revenue engagement offering.

Samanage

In 2019, Samanage was acquired by SolarWinds for approximately $350 million. The product was rebranded and integrated into SolarWinds’ portfolio as SolarWinds Service Desk. The standalone Samanage brand was discontinued, but the core platform continues operating under its new identity.

Conversocial

Conversocial was acquired by Verint in 2021 for $50 million. Its solutions have been integrated into Verint Messaging. The legal entity was dissolved in 2022. It now operates as part of the Verint platform.

Bold360

Bold360 was acquired by Genesys from LogMeIn in 2021. The standalone brand was gradually absorbed into Genesys’ digital customer experience and AI product ecosystem, especially around Genesys Cloud CX, conversational AI, and digital engagement tools.

Polldaddy

In 2018, Polldaddy was rebranded as Crowdsignal under Automattic. The original domain began redirecting to the new brand. The core functionality continued, but the Polldaddy name was retired and fully absorbed into the Crowdsignal product ecosystem.

Planbox Work

Planbox, a leading innovation management platform, merged with HYPE Innovation in 2024. Its solutions are now available via HYPE, offering strategic innovation management powered by AI and ISO 56000 standards.

Kanbanize

Kanbanize did not shut down. It was rebranded and repositioned as Businessmap. The core technology and customers remain, but the product shifted from a Kanban-centric identity to a broader enterprise execution platform focused on strategy alignment and portfolio management.

Producteev

Producteev was officially shut down in May 2018 after its acquisition by Jive Software. The service reached end-of-life, users were asked to export their data, and the platform was discontinued. The domain remains inactive, and the product has not been revived.