Rebranding/Purchasing

Wunderlist

In June 2015, Microsoft acquired the German company 6Wunderkinder, creator of the popular Wunderlist app, for approximately $100–200 million. In April 2017, Microsoft announced it would gradually discontinue Wunderlist in favor of its new Microsoft To Do app, and as of May 6, 2020, Wunderlist synchronization was completely shut down.

Marketo

Adobe Marketo Engage: In 2016, Vista Equity Partners took Marketo private (2016 news). In 2018, Adobe acquired it for $4.75B, folded it into Adobe Experience Cloud, rebranded it as Adobe Marketo Engage, migrated identity to Adobe accounts, and kept marketo.com as a redirect (2018 press release).

Mavenlink

LiquidPlanner

In 2023, Tempo acquired LiquidPlanner. The standalone product and brand were discontinued, and its technology was absorbed into Tempo’s portfolio planning suite as Portfolio Manager (formerly LiquidPlanner), ending LiquidPlanner’s life as an independent platform.

HasOffers

Incompany transformation to TUNE brand.

April 24, 2019, Peter Hamilton: Today, I get to reveal the next transformation of TUNE.

Samanage

In 2019, Samanage was acquired by SolarWinds for approximately $350 million. The product was rebranded and integrated into SolarWinds’ portfolio as SolarWinds Service Desk. The standalone Samanage brand was discontinued, but the core platform continues operating under its new identity.

Conversocial

Conversocial was acquired by Verint in 2021 for $50 million. Its solutions have been integrated into Verint Messaging. The legal entity was dissolved in 2022. It now operates as part of the Verint platform.

Polldaddy

In 2018, Polldaddy was rebranded as Crowdsignal under Automattic. The original domain began redirecting to the new brand. The core functionality continued, but the Polldaddy name was retired and fully absorbed into the Crowdsignal product ecosystem.

Planbox Work

Planbox, a leading innovation management platform, merged with HYPE Innovation in 2024. Its solutions are now available via HYPE, offering strategic innovation management powered by AI and ISO 56000 standards.

Kanbanize

Kanbanize did not shut down. It was rebranded and repositioned as Businessmap. The core technology and customers remain, but the product shifted from a Kanban-centric identity to a broader enterprise execution platform focused on strategy alignment and portfolio management.

Producteev

Producteev was officially shut down in May 2018 after its acquisition by Jive Software. The service reached end-of-life, users were asked to export their data, and the platform was discontinued. The domain remains inactive, and the product has not been revived.

Worldpay

Worldpay, Inc. was an American payment processing company and technology provider. In June 2019 it was acquired and merged into Fidelity National Information Services (FIS). Worldpay (formerly Vantiv), was the largest U.S. merchant acquirer ranked by general-purpose transaction volume.

Wiki: acquired in June 2019

Workfront

On November 9, 2020, Adobe announced a definitive agreement to acquire Workfront for US$1.5 billion. Workfront’s CEO, Alex Shootman, continued to lead the team reporting to Anil Chakravarthy. The acquisition was integrated into Adobe Experience Cloud and officially completed in early December 2020.

Freckle

Freckle was rebranded in 2019 and renamed Noko. The core product continued under the new name, with the same team and functionality, while the original letsfreckle.com domain was phased out. The service did not shut down; it evolved under a new brand identity.

GoToWebinar

GoToWebinar didn’t shut down; it changed hands and branding. Citrix’s GoTo products merged with LogMeIn (merger announcement). Later, LogMeIn rebranded as GoTo, keeping the webinar line alongside GoToMeeting. Today it remains an active webinar service.

SendinBlue

In our case, it was to express a major business evolution: our product simply outgrew our name. Sendinblue started as a newsletter service. But today, only 31% of our clients are focused solely on sending newsletters. When we finally landed on Brevo, we knew we had found the one.

Flow.ai

In January 2021, Khoros acquired Flow.ai and integrated its technology into the Khoros product stack (often referenced as Khoros Flow). Source: Khoros press release — acquisition of Flow.ai (Jan 2021) .

Falcon

Falcon.io was acquired by Cision in 2019 and later merged into the Brandwatch platform. Its social media management capabilities were integrated into Brandwatch’s marketing suite, and the Falcon brand was gradually phased out as a standalone product.

Join.me

In February 2022, LogMeIn announced its rebranding and became GoTo to emphasize its commitment to simplifying IT solutions for businesses. As a result of this rebranding, the company’s products, including join.me, were unified under the new GoTo brand.

Content Insights

In June 2020, Content Insights merged with SmartOcto and became part of a new company operating under the smartocto name. Its technology and solutions were absorbed into the smartocto product suite, especially under the name smartocto insights, so the project did not vanish outright but continued through a new brand structure.