Rebranding/Purchasing

DEAR Systems

Cin7 announced a major rebranding on January 9, 2023, aligning its products under the Cin7 name. This rebranding integrates DEAR Systems as Cin7 Core and maintains Cin7 Orderhive, following their 2021 acquisition. The rebranding aims to position Cin7 as a leading inventory management brand, enhancing growth by consolidating marketing and sales efforts.

Base CRM

In 2018, Zendesk acquired Base and rebranded it as Zendesk Sell. The product now lives inside the broader Zendesk ecosystem, and you can explore its current positioning on Zendesk page at hellip.com.

AdvCash

The official announcement about the rebranding of AdvCash to Volet.com was published on March 26, 2024. It states that the company changed its name and moved to new jurisdictions and licenses to simplify the launch of new products and accelerate platform development. Users are advised to log in to their accounts on the new Volet.com site using the same login and password as before.

Safecharge

Nuvei completes acquisition of Safecharge for us $889 million, strengthening its global payment technology and reach

Bronto

In April 2015, NetSuite acquired Bronto Software for $200 million. Bronto was an email marketing platform for e-commerce. The deal enhanced NetSuite’s marketing capabilities. Bronto later became part of Oracle but was shut down in 2022.

Nexmo

On June 6, 2016, Vonage completed its acquisition of Nexmo, enhancing its position in cloud communications. The $230 million deal strengthens Vonage’s capabilities in messaging and voice services, supporting its mission to lead in global communications solutions.

Clarizen

Clarizen was acquired by Planview in 2021 and rebranded into the Planview product suite as Planview AdaptiveWork (formerly Clarizen). The clarizen.com site now redirects to Planview, while the product continues under the new name.

FreeAgent

FreeAgent CRM rebranded to Servis.ai — a new platform focused on voice control, artificial intelligence, and business process automation, evolving beyond traditional CRM functionality.

YayPay

YayPay was acquired by Quadient and folded into Quadient’s Business Process Automation/Accounts Receivable automation portfolio. The standalone brand shifted under Quadient, and the yaypay.com domain now redirects to Quadient’s AR automation pages, reflecting the integration.

VIVAHR

VIVAHR rebranded to AvaHR — a hiring automation platform offering job posting, AI candidate screening, integrations, and intuitive tools tailored for small businesses.

Abacus

Abacus was acquired by Certify, then folded into a broader travel-and-expense portfolio that later rebranded as Emburse. Its technology and core product vision now live on as Emburse Spend, while the original Abacus brand and standalone app were retired.

Amity

The Get Amity service was discontinued due to a strategic rebrand. The company shifted focus to in-app social SDK, retiring its Customer Success product. It now operates as Social+, launched on October 15, 2024.

Prophet CRM

Компания Avidian Technologies официально объявила о ребрендинге своего основного продукта Prophet CRM в Avid CRM. Это событие было освещено в пресс-релизе от 12 февраля 2025 года.

Sellf

Sellf is a smart mobile CRM that helps professionals manage clients, deals, and tasks on the go. Merged with ForceManager in 2018 and now part of Sage Spain, it enhances field sales with geolocation and smart planning features.

Oribi

Oribi was acquired by LinkedIn in 2022 and integrated into their marketing tools. The service is no longer available to external users. Oribi’s technology is now used exclusively within LinkedIn.

Wunderlist

In June 2015, Microsoft acquired the German company 6Wunderkinder, creator of the popular Wunderlist app, for approximately $100–200 million. In April 2017, Microsoft announced it would gradually discontinue Wunderlist in favor of its new Microsoft To Do app, and as of May 6, 2020, Wunderlist synchronization was completely shut down.

Marketo

Adobe Marketo Engage: In 2016, Vista Equity Partners took Marketo private (2016 news). In 2018, Adobe acquired it for $4.75B, folded it into Adobe Experience Cloud, rebranded it as Adobe Marketo Engage, migrated identity to Adobe accounts, and kept marketo.com as a redirect (2018 press release).

Rebranding/Purchasing

DEAR Systems

Base CRM

AdvCash

Safecharge

Bronto

Nexmo

Clarizen

FreeAgent

YayPay

VIVAHR

Abacus

Amity

Prophet CRM

Sellf

Oribi

Wunderlist

Marketo

HasOffers

Conversocial

Planbox Work