Rebranding/Purchasing

DEAR Systems

Cin7 announced a major rebranding on January 9, 2023, aligning its products under the Cin7 name. This rebranding integrates DEAR Systems as Cin7 Core and maintains Cin7 Orderhive, following their 2021 acquisition. The rebranding aims to position Cin7 as a leading inventory management brand, enhancing growth by consolidating marketing and sales efforts.

AdvCash

The official announcement about the rebranding of AdvCash to Volet.com was published on March 26, 2024. It states that the company changed its name and moved to new jurisdictions and licenses to simplify the launch of new products and accelerate platform development. Users are advised to log in to their accounts on the new Volet.com site using the same login and password as before.

Safecharge

Nuvei completes acquisition of Safecharge for us $889 million, strengthening its global payment technology and reach

Bronto

In April 2015, NetSuite acquired Bronto Software for $200 million. Bronto was an email marketing platform for e-commerce. The deal enhanced NetSuite’s marketing capabilities. Bronto later became part of Oracle but was shut down in 2022.

Nexmo

On June 6, 2016, Vonage completed its acquisition of Nexmo, enhancing its position in cloud communications. The $230 million deal strengthens Vonage’s capabilities in messaging and voice services, supporting its mission to lead in global communications solutions.

Prophet CRM

Компания Avidian Technologies официально объявила о ребрендинге своего основного продукта Prophet CRM в Avid CRM. Это событие было освещено в пресс-релизе от 12 февраля 2025 года.

Sellf

Sellf is a smart mobile CRM that helps professionals manage clients, deals, and tasks on the go. Merged with ForceManager in 2018 and now part of Sage Spain, it enhances field sales with geolocation and smart planning features.

HasOffers

Incompany transformation to TUNE brand.

April 24, 2019, Peter Hamilton: Today, I get to reveal the next transformation of TUNE.

Conversocial

Conversocial was acquired by Verint in 2021 for $50 million. Its solutions have been integrated into Verint Messaging. The legal entity was dissolved in 2022. It now operates as part of the Verint platform.

Worldpay

Worldpay, Inc. was an American payment processing company and technology provider. In June 2019 it was acquired and merged into Fidelity National Information Services (FIS). Worldpay (formerly Vantiv), was the largest U.S. merchant acquirer ranked by general-purpose transaction volume.

Wiki: acquired in June 2019

SendinBlue

In our case, it was to express a major business evolution: our product simply outgrew our name. Sendinblue started as a newsletter service. But today, only 31% of our clients are focused solely on sending newsletters. When we finally landed on Brevo, we knew we had found the one.

Join.me

In February 2022, LogMeIn announced its rebranding and became GoTo to emphasize its commitment to simplifying IT solutions for businesses. As a result of this rebranding, the company’s products, including join.me, were unified under the new GoTo brand.