In 2019, the LemonStand platform was acquired by Mailchimp. After that, the service was fully shut down and users were advised to migrate to other e-commerce solutions.
The Mad Mimi service was officially shut down on August 30, 2024. GoDaddy, which has owned the platform since 2014, made the decision as part of optimizing its marketing products and focusing efforts on its own GoDaddy Digital Marketing platform.
Scalus was eventually merged with BackOps into a new company called HireAthena, turning its workflow platform into the technology layer behind a back-office services marketplace. The standalone Scalus brand was wound down and the startup is now effectively deadpooled today.
