Gigya is a customer relationship management (CRM) system that uses social networks to personalize client experience and conduct individual marketing campaigns.
The solution identifies customers by allowing them to log in through their credentials on social networks. Gigya extracts information about clients from social networking sites and actions on several devices, which are then stored in a cloud database. This information can be used to study the behavior of clients and provide suggestions in the light of their interests.
The gaming system stimulates customers through promotional offers to perform the desired actions on the website. The system also provides detailed information on the demographic characteristics of clients, social activities and incomes, and also helps reward programs for the best influential people. The Gigya analytics module also provides reports for measuring activity on the spot.
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