MailChimp is an acknowledged leader in email campaign management, providing a comprehensive set of tools to help identify, analyze and deliver content to customers at just the right times. Gigya equips you with the ability to integrate data with MailChimp on a recurring or ad-hoc basis. Seamlessly pass first-party identity and behavioral data, collected via Gigya’s Registration-as-a-Service, Social Login and on-site engagement plugins, directly to MailChimp for immediate campaign triggers and personalization.