Google Analytics’ customizable dashboards and reports enable marketers to effectively test, measure and optimize performance, empowering a data-driven approach to customer engagement and acquisition. Create influential user experiences that drive conversions across your web properties by tying consumers’ social and on-site actions, collected via Gigya’s Social Login and Plugins, to Google Analytics’ behavioral insights. Analyze the value and impact of user engagement on the KPIs you are already tracking to better understand and improve marketing performance.