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Google Analytics

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Marketing Analytics

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Google Analytics (GA) is a service provided by Google to generate detailed statistics of visitors to our web sites. Stats are collected on a Google server, the user only places in JS code on pages of your site. The tracking code is triggered when a user opens the page in your web browser (for allowed execution of JavaScript in the browser).

The service is integrated with Google AdWords. A feature of this service is that a webmaster can optimize advertising and marketing campaign in Google AdWords with the help of the analysis of the data obtained using Google Analytics, on where visitors are coming from, how long they stay on the site and where they are geographically. Users see the ad groups out of keywords in reports. Also, additional options are available including the division of visitors into groups.

Features:

- Add up to 50 site profiles.

- More than 80 types of custom reports.

Google Analytics consists of:

- Analytics 360.

- Tag Manager 360.

- To optimize the 360.

- Attribution 360.

- Audience Center 360.

- Data Studio 360.

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