Google Analytics. About, connectors, integrations

Google Analytics

Official Site Documentation

Marketing Analytics

Languages: Deutsch English Español Français Portuguese Русский

Localization: World

Ask a question?

Google Analytics (GA) is a service provided by Google to generate detailed statistics of visitors to our web sites. Stats are collected on a Google server, the user only places in JS code on pages of your site. The tracking code is triggered when a user opens the page in your web browser (for allowed execution of JavaScript in the browser).

The service is integrated with Google AdWords. A feature of this service is that a webmaster can optimize advertising and marketing campaign in Google AdWords with the help of the analysis of the data obtained using Google Analytics, on where visitors are coming from, how long they stay on the site and where they are geographically. Users see the ad groups out of keywords in reports. Also, additional options are available including the division of visitors into groups.

Features:

- Add up to 50 site profiles.

- More than 80 types of custom reports.

Google Analytics consists of:

- Analytics 360.

- Tag Manager 360.

- To optimize the 360.

- Attribution 360.

- Audience Center 360.

- Data Studio 360.

2025-03-12 19:05:51: Your next party trick can be found right in the Google app 🎵 Youtube

2025-03-12 15:17:30: Introducing Gemini Robotics: two new AI models from Google DeepMind 🤖 Youtube

2025-01-03 14:00:46: Checkmate! Gukesh Dommaraju is the new world chess champ and a 2024 Breakout Search. #YearInSearch Youtube

2024-12-27 17:20:40: What do 'Puzzle,' 'Emoji,' 'New York Times' and 'Breakout' all have in common? 🤔 #YearInSearch Youtube

2024-12-27 15:29:46: Google — Year in Search 2024 (Audio Described) Youtube

2024-12-23 14:39:53: @sabrinacarpenter is a 2024 Breakout Search. Watch her @nprmusic Tiny Desk on YouTube. Youtube

2024-12-13 02:21:19: Google — Year in Search 2024 Youtube

2024-12-08 17:09:08: It takes a team to win the title. Congrats to our partners at McLaren 🏆 #ThisTeam #McLaren Youtube

2024-11-21 17:00:37: #Microtrends are out, #Aesthetics are in. #TrendingNow📈 Youtube

2024-11-20 23:18:48: Google’s first mass timber building in Sunnyvale, CA Youtube

2023-03-23 18:00:10: Learn about how creating a data-privacy team can drive your business forward →https://t.co/lVzgHkWrzP https://t.co/cgeNrHZWNxTwitter

2023-03-20 18:00:01: The Setup Assistant makes it easier to migrate data to Google Analytics 4. Learn more → https://t.co/aSjPSDnIm1 https://t.co/nehauar23DTwitter

2023-03-16 18:05:41: Learn how data-driven attribution can impact your account’s performance before making the switch to the data driven model → https://t.co/szv0F9khCN https://t.co/5bnxwOwVLKTwitter

2023-03-15 20:00:00: We’re introducing two new solutions and a more tailored experience for Ads Data Hub customers. Find out more ↓ https://t.co/RYpLhIvNpJTwitter

2023-03-02 21:13:47: We sat down with Disney’s Director of Programmatic Sales, Doug Fleming, to talk all things Display & Video 360 and the future of CTV advertising. Watch now ↓ https://t.co/XhcmQCn25eTwitter

2023-02-21 22:52:55: We’ve added new features to improve how you plan, buy and measure CTV campaigns on Display & Video 360. Check them out → https://t.co/FkoFYFQPlD https://t.co/bHbMoO5iaMTwitter

2023-02-14 20:52:46: Extend your reach and gain deeper audience insights with help from our new CTV playbook → https://t.co/LPWfmLqiGaTwitter

2023-02-10 19:58:03: 5 tips to power your 2023 marketing strategy → https://t.co/c46mlcRy7p https://t.co/Sp337twZwBTwitter

2023-02-01 18:49:23: Looking to reach your most engaged audience on CTV devices? Learn how you can use your first-party audiences in your CTV campaigns → https://t.co/25Vnnqk1Zu https://t.co/JRcQuPD2AyTwitter

2023-01-31 19:43:03: Streaming is on the rise! Learn how you can reach the right viewers as they watch top streaming content → https://t.co/w1JXDYFKxO https://t.co/MpHBjzF17HTwitter