By integrating Google Analytics with Unbounce, you can track multiple conversion goals and view all of your stats in one place with ultra-detailed tracking. For example, you will be able to see when someone will make a purchase after they go to your landing page. (Did they click on the page first? Did they go through other links and then come back to buy?)

With Google Analytics, you can also track your stats for A / B testing and see which options perform well.

You can connect Google Analytics using the Unbounce Script Manager, which automatically adds Google Analytics to all your landing pages and even records event tracking (like button clicks and form fills) and variation tracking (meaning you can see your custom page variations in GA ).

Google Analytics code is automatically added to all of your pages - unlike many other platforms - which means you don't have to question whether the script was added to the new landing page you just launched.