Google Analytics integration with Mailchimp allows you to get powerful insights with campaign engagement and tracking data for your website or landing page.

You will gain a deeper understanding of how people move between your email campaigns and your website. Google and Mailchimp will let you see who is participating in your automated or bulk email campaigns and how.

Adding Google Analytics to your landing page or Mailchimp website allows you to track page views, see who views your content and how they interact with your website. See it all inside Mailchimp and turn your data into smarter marketing.