Base CRM

Base (getbase.com), later known as Base CRM, was a cloud-based sales platform built to help small and mid-sized businesses manage their pipelines without the complexity of traditional enterprise CRMs. Launched at the end of the 2000s, it positioned itself as a modern, fast, and user-friendly alternative to heavy, legacy systems. The core idea was simple: give sales teams one clean workspace where they could track leads, deals, contacts, and activities in real time.

Base focused strongly on mobility and usability. It offered fully featured mobile apps that allowed sales reps to log calls, send emails, update deals, and check their pipeline on the go. The interface emphasized visual pipelines, timelines of interactions, and clear next steps so that reps always knew what to do next.

Beyond basic contact and deal management, Base also invested in reporting and sales intelligence. Managers could monitor team performance, conversion rates, and forecasts through dashboards, charts, and customizable reports. Integrations with email and telephony helped centralize communications, while automation features reduced manual data entry. Overall, Base was designed as a lean, modern sales CRM that combined intuitive UX, mobility, and analytics for growing sales teams that didn’t want or need a heavyweight enterprise stack.