Zarget did not remain an independent product. Freshworks acquired it in August 2017, then rebranded the product as Freshmarketer later that year. As a result, the Zarget brand effectively disappeared, while its CRO capabilities were folded into Freshworks’ broader marketing software offering.
Zarget was a website optimization and conversion rate optimization platform built for marketers, product teams, designers, and growth-focused businesses. Founded in 2015, it offered a practical toolkit for understanding how visitors interacted with a website and where friction blocked conversions. Its core value came from turning behavior into decisions: teams could study heatmaps, replay user sessions, run A/B tests, analyze funnels, review form performance, and collect on-site feedback. That made it useful for improving signups, purchases, lead generation, and engagement across landing pages and product flows.
Zarget positioned itself as an accessible growth product rather than a heavyweight enterprise-only platform. It aimed to help businesses make data-backed changes without building a large experimentation stack from scratch. For smaller and mid-sized teams, that was the appeal: one product covering several CRO workflows that would otherwise be scattered across multiple tools. Its focus sat at the intersection of analytics, UX research, and experimentation.
In practical terms, Zarget was the kind of SaaS product that helped answer blunt commercial questions: why people abandon pages, which design version performs better, where forms break, and what page elements attract attention. It was not just about traffic measurement, but about moving visitors toward action. That made it relevant for e-commerce, SaaS onboarding, campaign landing pages, and lead-generation websites.
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