Maropost is an all-in-one commerce and customer engagement platform designed to help fast-growing brands scale their operations efficiently. The platform brings together marketing automation, ecommerce management, retail operations, search and merchandising, and customer service into one unified solution. By centralizing these functions, Maropost empowers businesses to simplify their tech stack, personalize customer experiences, and boost their sales performance both online and in-store.

Whether you're running an online store, a retail outlet, or managing B2B sales, Maropost offers a flexible infrastructure that adapts to your business model. It’s especially suited for companies that want to unify customer data, automate their marketing, and manage inventory and orders across multiple channels — all from one place.

Main Features

1. Marketing Automation

Maropost includes a powerful marketing cloud that enables businesses to create personalized, automated campaigns across email, SMS, push notifications, and more. Users can build multi-channel customer journeys using a drag-and-drop interface, trigger campaigns based on behavior, and segment audiences for better targeting.

• Email and SMS marketing automation
• Behavior-based triggers and journeys
• Dynamic segmentation and personalization
• A/B testing and analytics

2. Unified Customer Profiles

One of the core strengths of Maropost is its ability to centralize customer data. It collects information from every interaction — across marketing, sales, and support — and builds a complete profile for each customer. This gives businesses a 360-degree view of customer activity and helps tailor future interactions accordingly.

• Centralized customer data
• Activity tracking and history
• Unified view across departments

3. Ecommerce Platform (Neto)

Maropost offers a built-in ecommerce solution, allowing businesses to manage their online stores with ease. This includes everything from storefront setup to inventory management, shipping, and order fulfillment. It supports B2C and B2B models with features tailored to both.

• Multichannel product listings
• Inventory and warehouse management
• Wholesale functionality (e.g., pricing visibility, custom payment terms)
• Order fulfillment and shipping workflows

4. Retail POS System (Retail Express)

For physical retail stores, Maropost provides a cloud-based Point-of-Sale (POS) system. It syncs in real time with the ecommerce platform, enabling unified stock levels and sales tracking. Whether you’re selling in-store or online, everything is connected and up to date.

• Cloud-based POS system
• Integrated inventory and sales data
• Customer loyalty and promotions
• Real-time reporting

5. AI-Powered Merchandising & Recommendations

Maropost uses machine learning to enhance product discovery and shopping experiences. AI-driven search functionality and personalized product recommendations help boost conversion rates and keep shoppers engaged.

• Smart product recommendations
• Predictive, dynamic search results
• AI-driven merchandising strategies

6. Customer Service Tools

The platform includes service tools to help support teams provide fast, personalized assistance. With access to full customer histories and interactions, support agents can respond more effectively and maintain consistent experiences across channels.

• Integrated helpdesk features
• Full customer interaction history
• Automated responses and workflows

7. App Integrations

Maropost is designed to integrate easily with other popular business tools. It supports over 400 integrations with services for payments, shipping, marketing, analytics, and CRM, allowing businesses to extend their capabilities while keeping everything centralized.

• API access and app ecosystem
• Integration with marketplaces and tools
• Sync with CRMs, shipping platforms, and more

8. Security and Scalability

Security and performance are top priorities. Maropost ensures secure transactions, encrypted data storage, and scalability to handle growing business demands — whether that means more traffic, orders, or customer segments.

• PCI compliance and SSL encryption
• Cloud infrastructure for speed and uptime
• Scalable for high-volume ecommerce

Conclusion

Maropost stands out as a robust, unified platform tailored for companies looking to streamline their marketing, ecommerce, and retail operations. By combining automation, personalization, and centralized data, it helps businesses deliver better customer experiences, increase efficiency, and scale with confidence.