Maropost integration with Shopify allows you to transfer purchase orders from your Shopify account to Maropost. Contacts and their subsequent purchases will be transferred from Shopify to Maropost in real time as soon as orders appear on your Shopify online store.

Contact records in Maropost will either be updated or generated using the email address as the search key. If the email address exists in Maropost, the contact record is updated with the latest purchase history. If the email address does not exist, a new contact is created with that email address.