Yotpo
Languages:
English
Localization:
World
Yotpo is an all-in-one e-commerce marketing platform designed to help online brands increase customer retention, loyalty, and sales. Launched in 2011, Yotpo integrates tools for collecting product reviews, managing user-generated content (UGC), launching SMS and email campaigns, creating loyalty programs, and offering subscriptions. It’s used by thousands of direct-to-consumer (DTC) brands including Steve Madden, Brooklinen, and Chubbies to build stronger customer relationships and boost lifetime value. With deep integrations across platforms like Shopify, BigCommerce, WooCommerce, and Magento, Yotpo centralizes retention tools into a single, cohesive system that enables businesses to grow faster, smarter, and more authentically.
Key Features
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Reviews & UGC
Yotpo enables businesses to automatically collect verified product reviews and user-generated content through email and SMS after a purchase. Customers can submit text, photo, and video reviews, which brands can display using customizable widgets across product pages and social media. The system uses AI to highlight the most persuasive reviews and improve search engine visibility via rich snippets and Google Shopping integration. -
SMS & Email Marketing
This feature helps brands create automated and segmented campaigns that engage customers through personalized messages. Campaigns can be used for abandoned carts, back-in-stock alerts, promotions, or post-purchase follow-ups. With two-way messaging, link tracking, and A/B testing, brands gain deep insights into customer behavior while maintaining a direct communication line. -
Loyalty & Referrals
Yotpo allows merchants to set up customized loyalty programs that reward customers for actions like purchases, social shares, or referrals. Businesses can incentivize repeat purchases and brand advocacy with points, VIP tiers, and coupons. Referral features make it easy for customers to invite friends and earn rewards, driving organic growth. -
Subscription Management
Yotpo’s subscription tools enable businesses to offer products on a recurring basis with easy customization. Customers can manage their plans, pause deliveries, or change frequency, enhancing convenience and ensuring long-term retention for consumable goods.
Use Case Highlights
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Apparel & Fashion: Brands use Yotpo to feature photo reviews, build style communities, and increase social proof.
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Health & Beauty: With loyalty rewards and SMS reminders, brands reduce churn for skincare or supplement subscribers.
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Home Goods & Decor: Yotpo’s UGC tools help build trust for high-ticket items with visual customer testimonials.
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Subscription Brands: Pet supplies, coffee, and wellness brands use Yotpo’s integrated subscriptions and loyalty rewards to stabilize monthly revenue.
Benefits
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Retention-Focused Growth: By combining reviews, loyalty, and messaging, Yotpo creates multiple touchpoints for ongoing customer engagement.
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SEO & Conversion Boost: User-generated reviews and rich snippets improve search rankings and help visitors convert with trust.
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Integrated Marketing Stack: Instead of using several different apps, merchants can streamline campaigns, data, and performance in one dashboard.
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Flexible Customization: Yotpo supports custom widget styling, campaign automation rules, and program branding to match any store’s voice.
User Experience
Yotpo is designed for usability, with intuitive dashboards and plug-and-play integrations for major e-commerce platforms. Review request flows and campaign builders require minimal setup, and advanced users benefit from detailed analytics and automation triggers. The support team offers onboarding help, while knowledge bases and webinars aid self-learning. Some users note that pricing for full-feature access can grow quickly as order volume increases, but most agree that the feature depth and ROI justify the investment. Overall, Yotpo delivers a powerful experience for scaling brands serious about long-term customer relationships.
2025-05-19 18:49:01: Points, Perks & Psychology: The New Rules of Loyalty Youtube
2025-05-19 18:42:12: The Loyalists Podcast Episode 2 – Cause, Culture & Connection: The Power of Emotional Loyalty Youtube
2025-05-19 18:38:46: The Loyalist Podcast Episode 1 – Points, Perks & Psychology: The New Rules of Loyalty Youtube
2025-03-24 15:54:04: The Great Email Migration Youtube
2024-07-24 06:59:10: SMS Waste Day Webinar | Yotpo Youtube
2024-02-14 12:50:39: Wipe Away That Customer Frown | Lisa the Shopaholic | Yotpo SMS, texts that just click. Youtube
2024-02-13 12:40:10: Wipe Away That Customer Frown | Feline Friend, Greg | Yotpo SMS, texts that just click. Youtube
2023-10-03 07:46:53: Retain Forward, November 1 Youtube
2023-04-13 18:09:10: What’s customers’ biggest complaint post-purchase? We’ll take answer from the audience. You! Did you say, “Not receiving loyalty points,” because you’d be right. See why 45% of customers want perks with their purchase:
https://t.co/YWG4C8cp1i https://t.co/NuX6fbjadGTwitter
2023-04-12 23:48:01: 🌿 Sustainability 🌿 is a journey, and with the right marketing campaigns, partnerships, and best practices, eCommerce brands can increase engagement, build brand loyalty, and help the environment while doing so: https://t.co/3DurIrRV8qTwitter
2023-04-05 23:48:06: 💡 Did you know that you can submit Yotpo product feature requests in the Yotpo Community? Our Product Team is always working to make Yotpo’s product offering better, and they’re listening to the community. So sign up to request a feature: https://t.co/1DhJ6nsVOQ https://t.co/NnOAKLn0ZVTwitter
2023-04-05 00:12:36: We can't stop talking about Retain Forward, our biggest event of the year, dedicated entirely to eCommerce brands!
May 10 at 12pm EDT / 9am PDT / 5pm BST. Register now.
https://t.co/KCjr5MPmYO https://t.co/SCEPljwV17Twitter
2023-04-03 17:50:07: Which is most important when evaluating SMS marketing providers?
Compliance & Deliverability
Subscriber Collection Tools
Zero- and First-Party Data Access
Performance Analytics
Connection to Marketing Tech Stack
All of the aboveTwitter
2023-03-30 23:47:01: Step 2 to SMS marketing: Segment your subscribers.
Fragrance brand Dossier saw 243x ROI after leveraging segmentation to personalize their messaging and offers.
Segmentation helps to drive CVR while lowering your unsubscribe rate.Twitter
2023-03-30 17:47:30: We're so glad you came, it really was a special evening! ✨ https://t.co/oeP8Zdbom9Twitter
2023-03-29 23:45:01: Step 1 to SMS marketing: Grow your subscriber list.
Activewear brand #LSKD grew their subscribers by 310% by allowing shoppers to opt-in via on-site pop-ups, checkout, loyalty program, and social media.Twitter
2023-03-29 00:05:02: SMS marketing is essential to maintaining customer relationships, increasing #CLTV, and lowering #CAC.
Join us as we explore how LSKD, Dossier, and Princess Polly used SMS marketing to grow and scale their businesses.Twitter
2023-03-28 16:34:13: What qualities do you think a successful founder needs to have?
"Communication and honesty are vital. I truly think these two things alone can shift a company’s culture tremendously."
Discover more about our 2023 Founder honoree, Gwen Beloti at: https://t.co/bEORGR9a6Y https://t.co/MaiUCLswONTwitter
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