Zoominfo

ZoomInfo is a powerful B2B go-to-market intelligence platform that helps sales, marketing, operations, and recruitment teams find, engage, and convert their ideal customers faster. Designed for data-driven organizations, ZoomInfo provides unparalleled access to high-quality business data, actionable insights, and tools that streamline the customer acquisition journey. By combining a massive contact and company database with AI-driven analytics and seamless integrations, ZoomInfo empowers businesses to drive more revenue with less guesswork.

Key Features

• Extensive Business Database: ZoomInfo offers real-time access to millions of company profiles and professional contacts across industries and regions. Each profile includes verified details like email addresses, direct dials, job titles, firmographics, technographics, buying signals, and more.

• Sales & Marketing Intelligence: Leverage intent data, buyer signals, news alerts, and engagement insights to prioritize high-value prospects and tailor outreach with precision. The platform’s "intent engine" tracks digital behaviors to identify accounts showing active interest in specific solutions.

• Lead Builder: Create highly-targeted lead lists using granular filters such as company size, revenue, location, industry, technology stack, department headcount, and job functions. Ideal for account-based marketing (ABM) strategies.

• Workflow Automation: Automate lead enrichment, routing, and scoring using integrations with leading CRMs (Salesforce, HubSpot, Microsoft Dynamics, etc.) and marketing automation tools (Marketo, Pardot, Eloqua). Keep your go-to-market operations synced and efficient.

• Conversation Intelligence (Chorus): Gain visibility into sales calls and meetings with AI-powered call analysis. Understand customer needs, objections, and sales rep performance to refine your messaging and close more deals.

• Engage (Sales Engagement Platform): Create and execute multi-touch outreach campaigns via email, phone, and social media directly from ZoomInfo. Track engagement metrics and optimize sequences based on real-time results.

• OperationsOS & Data Enrichment: Ensure your CRM stays clean, enriched, and up-to-date with continuous data validation and enrichment services. Save time spent on manual updates and boost campaign performance.

Benefits

• Accelerated Lead Generation: ZoomInfo helps users discover and reach the right people at the right time, significantly shortening the sales cycle.
• Improved Conversion Rates: Targeted prospecting and personalized outreach increase engagement and conversion rates across the funnel.
• Sales and Marketing Alignment: Teams can work off the same data source, making collaboration and performance tracking more streamlined.
• Reduced Tech Stack Complexity: With an all-in-one platform, ZoomInfo replaces multiple tools for contact data, email sequencing, intent tracking, and analytics.
• Reliable Compliance: ZoomInfo is fully compliant with data protection laws such as GDPR and CCPA, with robust security practices and certifications in place.

Ideal For

• B2B Sales Teams
• Growth Marketers
• Sales Operations Managers
• Recruiting and Talent Acquisition Teams
• Data & RevOps Specialists

Integrations

ZoomInfo integrates with a wide range of third-party platforms including:

• CRM: Salesforce, HubSpot, Microsoft Dynamics
• Marketing Automation: Marketo, Pardot, Eloqua, Outreach, Salesloft
• Productivity Tools: Slack, Google Workspace, Zoom
• Enrichment APIs and Webhooks for custom integrations

Pricing

ZoomInfo offers a flexible pricing model based on company size, user count, and feature needs. Custom enterprise plans are available. Contact ZoomInfo for a tailored quote.

Conclusion

ZoomInfo is more than just a contact database—it's a comprehensive sales intelligence ecosystem. Whether you’re scaling outbound prospecting, optimizing marketing campaigns, or enhancing your recruitment pipeline, ZoomInfo gives your teams the insights and tools they need to succeed in today’s fast-paced B2B environment. If your organization values accuracy, efficiency, and growth, ZoomInfo is a must-have addition to your tech stack.