ZoomInfo is a prominent software and data company known for its commercial search engine that specializes in contact and business information. The core services and features of ZoomInfo include:

  • Business Information: ZoomInfo provides a subscription-based service offering detailed access to business contacts and company profiles. It is widely utilized in the domains of sales, marketing, and talent acquisition, enabling users to find contact details, learn about companies, and build targeted lists.

  • Lead Generation and Marketing Research: The platform boasts an extensive database for identifying potential customers who meet specific criteria. Additionally, ZoomInfo is valuable for conducting competitor research and finding prospective partner companies.

  • Sales Professional Tools: ZoomInfo equips sales teams with a suite of tools to assist in various functions such as territory planning, lead scoring, efficient prospecting, targeted outreach, and more.

  • Real-time Website Visitor Tracking: For marketers, ZoomInfo offers insights into ideal customer profiles and the capability to target companies visiting their websites in real-time.

  • Data Collection Methods: The platform's database is an aggregation of information from diverse sources, including public records, business websites, and annual reports. ZoomInfo also employs web scraping technologies to access data beyond traditional public sources.

  • Market Impact and Recognition: ZoomInfo is trusted by over 20,000 customers for identifying and engaging with buyers in their respective markets. The platform has been highly ranked in multiple categories in G2's Fall 2020 reports, a testament to its effectiveness and popularity among users.

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