Hotjar is a cloud-based platform designed to help small and large businesses track and analyze visitor actions when they click, tap or scroll on a website using heatmaps. Marketers can anonymously view user sessions and identify usability issues based on navigation patterns.

The platform allows employees to replay sessions, add tags to recordings, prepare notes, and share them with team members. Marketers can set up behavioral triggers when they create surveys, run them on a site, or send invite links to consumers and collect feedback. Visitors can also leave visual feedback on the site, allowing professionals to track sentiment on pages.

The Marketing Funnels feature helps you visualize how far your customers are on the customer journey that you offer, and then you can see which pages are working and which are not.

Using the platform, you can also create a feedback form that will encourage your visitors to provide you with useful information, for example, what they like and dislike, what they would like to see on your site, where, in their opinion, you could improve and much more.