Mobiniti is a service that provides a mobile marketing platform for small and medium businesses, as well as for corporate clients. It allows users to engage their customers via mobile phone via SMS marketing. Key features include mobile coupons, contests, social profiling, automation, feedback and reviews, and the REST API.

Mobiniti allows users to send messages to their contact list or target messages to specific groups. Using automation tools, users can plan campaigns and send text messages based on various events. Integration with a mobile wallet allows users to send mobile coupons that users can save in their Apple Passbook or Google Wallet.

Mobiniti's feedback and feedback feature allows users to contact their customers for recommendations and feedback. Its analytical section allows users to verify clicks, views and redemptions.