Follow Up Boss is a well-established CRM for real estate agents and brokers.

Follow Up Boss is focused on being a good and user-friendly CRM and letting companies take care of value-added services like transaction management, email marketing, listing marketing, and website building. This is arguably the best-in-class option for a clean real estate CRM system available to agents, teams, and brokerage firms.

The Follow Up Boss contacts page is very detailed, allowing you to get a complete picture of a particular contact, and most of the relevant information is at the top of the page, which means you don't even have to scroll much. CRM doesn't make it difficult to work with an excessive number of fields, but allows you to add your own as needed.

Follow Up Boss makes it easy to access Smart Lists based on criteria you define to quickly navigate to specific groups of contacts based on their category, recent activity, or other criteria. This makes it easy to discard uninteresting phone calls and contacts.

Follow Up Boss has a very simple deal tracking system, displaying your contracts, offers and closed deals in one convenient pipeline to track your commissions and real estate business performance.