Segment - это веб-платформа для веб-аналитики и сбора данных о пользователях для дальнейшей их отправки на сотни инструментов или хранилищ данных.
С помощью Segment можно экспортировать данные в любую внутреннюю систему и приложение, воспроизводить исторические данные, просматривать события в режиме реального времени, например, когда кто-то совершает покупку на сайте или в приложении.
Возможности Segment:
- Управление данными клиентов.
- Сотни интеграций.
- Запрос данных в Amazon Redshift.
- Визуализация данных SQL.
- Воспроизведение исторических данных.
- Отправка данных с устройств.
- Извлечение данных с POS, iBeacons, умных часов.
- Аналитика для электронной коммерции.
- Аналитика событий в режиме реального времени.
- Текущие события в потоке.
- API.
- Исходные данные.
- Приглашения соавторов.
- Неограниченные проекты.
- Интеграция Webhook.
2023-04-06 18:59:06: In a post-cookie world, identity graphs are key to achieve a single view of the customer. Read more about how identity resolution can help marketers provide unique marketing experiences while playing by the rules → https://t.co/2fDekdEyqH https://t.co/eNQiW2e2Rl Twitter
2023-04-06 01:21:05: Want to learn about Segment Unify and how Segment customers are using Reverse ETL? Join our webinar with CrossFit on April 12 and learn how they’ve super-powered their data and find out how to start harnessing the power of your data like never before! ? https://t.co/ilqdSO6U5c https://t.co/klhzUjydwb Twitter
2023-04-03 19:09:07: 46% of consumers spend more with a business that personalizes their experience. Customer segmentation is how you deliver that experience. Learn how in our latest ebook, out now. https://t.co/1DmhbEbMcB https://t.co/Qsn4Fk5Gl2 Twitter
2023-03-30 20:47:56: Activate customer profiles that are complete, updated in real time and portable across your CDP, data warehouse and over 400+ supported destinations. Profiles Sync and Reverse ETL are now Generally Available. https://t.co/wSh8XqksXO https://t.co/hTAXFKP8ix Twitter
2023-03-30 12:39:05: Our new guide outlines 5 tried and true retention campaigns and includes templates for easy setup. https://t.co/ZUBPmmqgqY https://t.co/I4DOJoicgT Twitter
2023-03-29 19:28:50: New Product Announcement ? Segment Unify, a consumer scale real-time identity resolution product, is now generally available alongside Reverse ETL.
https://t.co/ApzURFIKIA https://t.co/Qyay6Xmb12 Twitter
2023-03-29 19:27:37: New Product Announcement ? Segment Unify, a consumer scale real-time identity resolution product, is now generally available alongside Reverse ETL.
https://t.co/ApzURFIKIA https://t.co/JHhmmjwM2M Twitter
2023-03-24 20:35:01: Learn how Twilio Segment helped recession-proof a nonprofit's fundraising program by personalizing the donor experience. https://t.co/BM3dc49ZkG Twitter
2023-03-24 20:27:05: Learn how PepsiCo uses storytelling based on first-party data to strengthen customer relationships and keep consumers thirsting for more. https://t.co/WuAktGhmKw https://t.co/oJNOPgUfho Twitter
2023-03-23 00:41:05: Read this IDC whitepaper based on a global survey of 1600 global companies, to get key insights into achieving best in class customer engagement. https://t.co/sRnVAxk7A0 https://t.co/xaQ9I6mu9C Twitter
Аналоги
Segment Интеграции
