RollWorks, a division of the AdRoll Group, is a cloud-based B2B marketing platform designed to help marketers increase revenue growth by establishing more meaningful customer relationships.

The platform discovers new contacts in targeted accounts, serves highly relevant ads, and optimizes results in real time. RollWorks proprietary AI (Artificial Intelligence) technology helps optimize budgeting, bids, targeting and ad delivery.

The RollWorks platform supports solutions to find leads, accelerate the pipeline and multiply growth, allowing users to discover new contacts and target accounts, and reduce the time it takes for a prospect to become a customer.

CRM integration gives users complete visibility into the sales funnel and enables bi-directional data flow so that targeted ads are displayed while useful information emerges. Daily syncing ensures that any CRM or marketing automation changes will show up in subsequent ads.

Precision targeting technology allows users to map all of their customers' data to the RollWorks datagraph, IntentMap. To better connect with potential customers across multiple channels and devices, RollWorks allows users to customize targeting based on any predefined attributes in their CRM system.