LeadSquared is a cloud-based marketing automation and customer relationship management (CRM) solution for businesses of all sizes.

LeadSquared allows users to track the sales process from the moment a potential customer logs in to the moment they become a customer and beyond.

Automated lead collection, easy distribution, sales tracking, email and SMS marketing, and automation workflows are just a few of the features that make LeadSquared different. Along with this, it comes with a comprehensive analytics feature. This allows users to keep track of what is happening in their business and where customers are coming from.

LeadSquared also offers lead scoring, landing pages, marketing and sales analytics, role-based segmentation and user access.

LeadSquared also comes with powerful integrations with other business tools to keep things running smoothly. They also recently created a developer platform where you can develop and write your own code that you can use to create your own business logic.