Gleam.io

Gleam.io is a modular marketing automation platform designed to help businesses create interactive campaigns that drive audience engagement, lead generation, and brand visibility. With a suite of targeted applications, users can launch sweepstakes, distribute digital rewards, collect user content, and build email subscriber lists efficiently.

Key Features

• Competitions App
  Create interactive contests and giveaways that reward users for completing predefined actions such as subscribing, following, sharing, or referring others. Actions are customizable and support conditional logic and multi-platform engagement.

• Rewards App
  Provide instant digital rewards (e.g., coupon codes, downloadable files, or access links) in exchange for user participation. Ideal for promotional campaigns and encouraging one-time actions.

• Gallery App
  Aggregate and display user-generated content or curated posts from platforms like Instagram and Twitter. Supports photo contests, visual campaigns, and embedded galleries.

• Capture App
  Build responsive opt-in forms with behavioral triggers like scroll percentage, exit intent, or time on site. Integrates with major email marketing platforms for seamless list building.

• Multi-Platform Integration
  Supports integrations with email marketing tools, e-commerce platforms, social media APIs, and CRMs. Embeds easily on any website or landing page.

• Analytics & Fraud Protection
  Real-time analytics dashboard and built-in fraud prevention tools such as CAPTCHA, entry validation, and IP filtering.

Use Case Highlights

• E-Commerce Growth: Launch a campaign to give away a product sample and require users to follow your brand, join a mailing list, and share the campaign to earn entries.

• Product Launches: Use Capture to build anticipation by collecting pre-launch email signups through timed popups or access-gated forms.

• Event Promotion: Run a Gallery-based competition where users submit event photos with a hashtag, and winners are selected based on votes or random draw.

• Influencer Engagement: Provide exclusive download codes through the Rewards app in exchange for social interactions or link sharing.

• Lead Qualification: Set up multi-step campaigns requiring users to verify actions across multiple platforms before accessing gated content.

Benefits

• Engagement-Driven Campaigns: Drive real user activity with incentive-based campaigns and track performance across multiple channels.

• Flexible Modular Design: Choose the app(s) needed for each campaign—no need to use or pay for unnecessary features.

• Rapid Deployment: Launch professional campaigns within minutes using templates or drag-and-drop builders.

• Custom Branding: Fully brandable widgets and forms that match your website design, with advanced CSS customization available.

• Scalable for Teams: Suitable for solo entrepreneurs, marketing teams, and agencies managing multiple clients or projects.

User Experience

Gleam.io provides an intuitive and responsive web interface for campaign creation, management, and analysis. Campaigns are embeddable, mobile-friendly, and optimized for both speed and visual appeal. A clean admin dashboard guides users through campaign setup, action configuration, audience targeting, and launch. Built-in templates and contextual help assist first-time users, while advanced customization options support power users and developers.

The user interface supports multiple languages and allows for region-specific targeting and filtering. End users (campaign participants) experience a frictionless entry process optimized for conversion across devices.

Pricing & Scalability

Gleam.io offers flexible pricing plans tailored to various business needs:

• Competitions App:

  • Free Plan: Access basic features suitable for minimal campaigns.

  • Pro Plan: Starting at $59/month, includes unlimited campaigns, up to 15 winners per competition, and access to entry data.

• Rewards App:

  • Pro Plan: Starting at $49/month, includes up to 1,000 claims, pro email integrations, and the ability to use the same action up to five times.

• Capture App:

  • Pro Plan: Starting at $129/month, includes unlimited forms, mobile responsiveness, over 30 templates, and on-exit targeting.

• Gallery App:

  • Pro Plan: Starting at $179/month, includes unlimited connections, all import sources, 30-minute updates, historical import of up to 1,000 items, and moderation features.

• Full Package:

  • Pro Plan: Starting at $119/month, provides complete access to the Pro versions of all Gleam apps. Annual plans offer savings of up to 37%.

All plans are subscription-based with no long-term contracts, allowing businesses to upgrade or downgrade as needed. Campaign data remains safe and accessible, ensuring flexibility and scalability.