What is 1b.app and what does it do?
1b.app is a modular business operating system designed to help companies build, customize, and run their internal processes within a single flexible platform. Instead of offering a rigid, predefined CRM or ERP, it provides a configurable environment where businesses assemble exactly the tools they need—from sales and customer management to operations, documents, and automation.
The platform is built around the idea that every business has unique workflows. Rather than forcing adaptation to software limits, 1b.app adapts to the business. Teams can start small with core functionality and gradually expand by enabling additional modules as needs evolve. This makes the system suitable for both early-stage companies and mature organizations with complex processes.
By combining data management, automation, and integrations into one system, 1b.app acts as a central operational hub. It reduces fragmentation caused by multiple disconnected tools and helps businesses maintain visibility, control, and scalability across departments.
How does the modular architecture work?
1b.app uses an app-based, modular architecture where each function is a separate building block. Businesses activate only the modules they need and configure them to match real workflows. This approach keeps the system lean while allowing deep customization.
Key Features
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Customizable CRM and data models
Manage leads, contacts, deals, and custom entities with structures tailored to specific industries or processes. -
Workflow automation and business logic
Automate repetitive actions, approvals, notifications, and task routing based on defined conditions and events. -
Document and process management
Store, link, and track documents directly within business processes, keeping operational context intact. -
Unified activity and event tracking
Centralize interactions, updates, and changes across the system to maintain a clear operational history. -
Client-facing portals
Provide customers or partners with controlled access to orders, documents, statuses, or communication. -
API and extensibility
Extend functionality through APIs, enabling custom integrations and advanced logic when needed. -
Flexible deployment options
Use cloud-based infrastructure or deploy on private servers depending on data and compliance requirements.
Which business problems does 1b.app solve best?
1b.app is designed for organizations that outgrow basic tools but do not want to invest in fully custom software from scratch. It fits scenarios where flexibility, process control, and integration are critical.
Use Case Highlights
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Growing sales teams
Structure pipelines, automate follow-ups, and adapt CRM logic as sales processes evolve. -
Service-based businesses
Manage clients, tasks, documents, and billing within one coordinated workflow. -
Operationally complex companies
Replace spreadsheets and disconnected tools with a unified operational system. -
Industry-specific workflows
Adapt the platform to legal, education, healthcare, logistics, or IT service processes. -
Companies with integration needs
Centralize data from external tools into a single operational backbone.
Why choose a business operating system instead of a classic CRM?
Traditional CRMs focus mainly on sales and contacts, often requiring additional tools for operations, documents, or automation. 1b.app goes beyond this limitation by acting as a full business operating system.
Benefits
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Process ownership
Businesses control their workflows instead of adjusting to fixed software logic. -
Scalable complexity
Start simple and add complexity only when needed, without platform migration. -
Reduced tool sprawl
Fewer disconnected systems mean lower costs and less operational friction. -
Long-term adaptability
The platform evolves alongside the business, supporting new models and workflows. -
Better data consistency
Centralized data reduces duplication and errors across departments.
What is the user experience like in daily work?
The user experience in 1b.app is designed around clarity and efficiency rather than visual novelty. Interfaces are structured to reflect real workflows, helping users understand context and next actions without unnecessary complexity.
Teams interact with the system through dashboards, task lists, and entity views that match their roles. Sales teams see pipelines and activities, operations teams see processes and documents, and managers gain visibility through aggregated data and logs.
Because the system is configurable, user experience improves over time as workflows are refined. This leads to higher adoption rates compared to rigid tools, as employees work within a system shaped around how they actually operate.
In practice, 1b.app feels less like a single app and more like a tailored internal platform—one that grows into a company’s digital backbone rather than a temporary tool.











