Bold360

Bold360 was a customer engagement and conversational AI platform designed to help companies manage digital customer support across live chat, messaging, self-service, and automated chatbot interactions. The product was originally part of LogMeIn’s portfolio and focused on making online customer conversations faster, more consistent, and easier for support teams to handle.

The platform combined live chat software, AI-powered virtual assistants, knowledge base management, and agent productivity tools. Businesses could use Bold360 to answer common customer questions automatically, route more complex issues to human agents, and provide support through websites and digital channels. Its main value was reducing repetitive support work while improving response speed and customer experience.

Bold360 was especially relevant for companies with high volumes of online customer inquiries, such as e-commerce businesses, SaaS providers, financial services, telecom companies, and enterprise support teams. It helped organizations centralize customer conversations, maintain consistent answers, and use automation without fully removing human support from the process.

In the broader customer experience market, Bold360 represented the shift from simple live chat widgets toward AI-assisted digital engagement platforms. It was not just a chat tool, but a bridge between customer service automation, knowledge management, and contact center operations.