Autopilot was not discontinued but rebranded as Ortto, evolving into a broader customer data and marketing automation platform. The original Autopilot identity became a legacy brand, while its technology, customers, and product direction continued under the Ortto name.
Autopilot was a visual customer journey and marketing automation platform designed to help businesses automate communication across email, SMS, in-app messaging, and CRM-connected workflows. The platform became known for its intuitive drag-and-drop journey builder, allowing marketers and growth teams to design customer experiences visually rather than relying on complex technical setups. Users could create automated onboarding flows, lead nurturing sequences, customer retention campaigns, behavior-triggered messaging, and personalized lifecycle journeys from a single interface.
One of Autopilot’s distinctive strengths was combining marketing automation with customer data and journey analytics. It integrated with popular tools such as Salesforce, Shopify, Segment, Slack, and many others, making it useful for SaaS companies, e-commerce brands, and service businesses seeking to orchestrate multi-channel engagement. Its visual whiteboard-style automation canvas helped differentiate it from more rigid traditional marketing automation tools.
Over time, the product evolved beyond classic automation into a broader customer data and marketing platform, adding stronger analytics, audience segmentation, and customer intelligence capabilities. This evolution pushed the company to reposition itself beyond the “Autopilot” brand. The platform built a strong reputation among teams looking for a more approachable alternative to enterprise automation suites while still supporting sophisticated, scalable customer journey orchestration.
Autopilot Alternatives
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