Amplitude is an analytical platform designed to display the “behavioral level” of user data. This is an intermediate level between raw data and deshbordov. Amplitude offers to increase individual points for viewing data on user behavior and actions.

Streams show what actions are most often performed by users after a subscription and before purchase. Amplitude allows you to measure conversion rates using funnels to determine the points at which users stop registering, updating, or purchasing. You can measure user retention and the frequency of interaction with the application. Users can be divided into segments and groups for comparison by various indicators.

The main characteristics of the amplitude:

- Tracking events.

- Funnels.

- Keep.

- View in real time.

- Formulas.

- Analysis of income.

- Flexible segmentation.

- Behavioral analytics.

- Advanced retention analysis.

- Export data.

- Access to API.

- Email alerts.

- Knowledge base.

- A / B testing.