ActivePipe is an email marketing software designed to help real estate companies attract leads and connect with buyers or sellers using targeted information.

The platform uses data models based on online contact behavior to anticipate their requirements and offer agents relevant analytics for relevant customer interactions. ActivePipe uses audience segmentation and geo targeting to send personalized emails to leads or customers.

ActivePipe allows managers to identify potential buyers or sellers and use surveys to deliver real estate listings, open house reminders, and other real estate-related content.

Executives can create their own campaigns by choosing recipients, setting the date and time, and adding the required outgoing emails. The system automatically sends follow-up emails to open house visitors. Administrators can also see recent activities, appraisal or loan requests, notifications, and other metrics from a centralized dashboard.