Google Marketing Platform is an integrated marketing and analytics suite that unifies advertising, measurement, and optimization. It helps businesses manage cross-channel campaigns, analyze user behavior, improve attribution, and make data-driven decisions from a single, scalable platform.

Calendly is a scheduling automation tool that lets people book meetings through a simple link. It syncs with calendars to prevent conflicts, supports event types and availability rules, and can send confirmations and reminders. Teams can use routing and round-robin to distribute meetings, speeding up sales, recruiting, and customer calls.