Emma is a cloud-based email marketing platform that helps users design email campaigns and measure their performance. The solution can be used on multiple devices, including smartphones and tablets, using native applications.

Emma helps users track performance metrics for individual emails or for the entire program and provide visual information through dashboards and reports. Emma allows users to deliver emails by analyzing whether the recipient opened the email or clicked the link sent to them.

Emma makes it easy to automate email marketing campaigns by allowing users to create targeted workflows, schedule event-triggered emails and automate them based on activities like purchases, page visits, reviews, and more.

Emails can be targeted to a specific customer based on their behavior on the website or activity, such as recent purchases. Customer lists can be segmented to deliver more targeted content, and segments can be based on criteria such as date of last purchase, demographics, birthday, geographic location, etc.