Contently – Enterprise Platform for Intelligent Content Marketing

What is Contently and how does it work?

Contently is an enterprise-grade content marketing platform designed to help organizations plan, create, distribute, and measure content performance at scale. It merges technology, strategy, and talent into one ecosystem — offering both powerful workflow software and access to a vast network of professional creators. Founded with the goal of transforming content marketing into a data-driven, audience-focused discipline, Contently enables brands to manage the full lifecycle of their content — from ideation to publication — with transparency and measurable ROI.
The platform’s foundation lies in unifying teams and freelancers under a single strategic vision. Companies can document goals, map content to buyer journeys, manage editorial calendars, and evaluate how each piece performs in search, social, and AI-driven discovery platforms. Contently focuses heavily on brand safety, quality assurance, and measurable outcomes rather than sheer publishing volume.

What are the key features of Contently?

• Centralized Strategy Hub – Provides structured frameworks to define target audiences, messaging pillars, tone of voice, and campaign objectives. Every asset ties back to a measurable goal.

• Talent Network of 165,000+ Experts – Gives access to vetted journalists, editors, designers, and strategists specializing in diverse industries, ensuring high-quality storytelling and thought leadership.

• Smart Workflow Automation – Offers a full production management system with customizable briefs, review stages, and approval chains to reduce operational friction.

• Content Calendar and Distribution Tools – Supports planning, scheduling, and syndicating content across multiple channels including CMS, email, and social platforms.

• Analytics and ROI Tracking – The built-in “Content Value Tracker” converts performance data into financial metrics, showing the true business value of organic traffic and engagement.

• Compliance and Brand Governance – Ensures all assets adhere to internal policies, tone standards, and regional legal requirements, ideal for global marketing teams.

• AI-Search Optimization Insights – Helps content become discoverable not only by human readers but also by AI models and large language engines that shape modern search visibility.

How can businesses use Contently effectively?

• Scaling Enterprise Content Production – Large corporations can use Contently to coordinate hundreds of ongoing content projects across multiple teams and regions. It removes silos by centralizing strategy, assets, and workflows.

• Building Thought Leadership – B2B organizations use Contently to create authoritative reports, white papers, and case studies that position their brand as an industry leader.

• Improving SEO and AI Discovery – Marketing teams leverage Contently’s analytics and optimization insights to identify content gaps and produce material that ranks higher in both search engines and generative AI outputs.

• Launching Multi-Channel Campaigns – The platform allows seamless management of campaigns across websites, social networks, and email, maintaining consistent messaging everywhere.

• Managing Freelance Teams at Scale – Brands with dynamic content needs can outsource writing and creative tasks to Contently’s network, maintaining efficiency without hiring full-time staff.

What are the main benefits of using Contently?

Contently provides a measurable, end-to-end content marketing system. Instead of juggling disconnected tools for strategy, writing, editing, publishing, and reporting, teams work within one integrated platform.
The biggest advantages include:

• Reduced content production time and administrative workload through automation.

• Higher output quality via curated creative professionals and structured brand guidelines.

• Real financial visibility into how each content asset performs in terms of traffic value and conversions.

• Stronger collaboration between marketing, PR, and product teams, as all stages of creation and approval occur within the same environment.

• Enhanced discoverability across traditional and AI-driven search ecosystems.

By connecting content creation to concrete performance metrics, Contently turns storytelling into a quantifiable business driver.

What is the user experience like on Contently?

For users, the platform’s interface resembles a hybrid of a content management system and a project management suite. Editors and marketers can easily assign tasks, review drafts, and monitor progress in real time. Dashboards visualize campaign performance and highlight what topics or formats yield the best ROI.
Freelancers experience a separate but connected workflow — receiving briefs, submitting drafts, and receiving feedback directly inside the platform. The system handles contracts, payments, and compliance automatically, making the process transparent for both sides.
Users often describe Contently as a “content operations control center” — powerful once set up but requiring an onboarding phase to unlock its full potential. For enterprise teams managing high content volume, the structured environment quickly becomes indispensable.