Slack is a wildly popular collaboration tool which brings all your company communications together in one central hub. The magic in Slack happens in #channels — single places for messaging, tools and files — helping everyone save time and work together through message-based communication. But perhaps most important, Slack is excellent at organizing a company’s internal communications, which makes it extremely useful for following up on leads.

For sales people and marketers, Slack is useful because you can create a channel for every type of conversation. Channels can be divvied up by salesperson, project, new, or existing customers, or accounts, or whatever else is relevant to your organization.