By integrating Stripe with Segment, the second will transfer your data from Stripe to the data store so that you can easily request it along with your other customer data, such as emails, support tickets and user behavior.

Once your Stripe data is synced to your storage, you can use it in a variety of ways. For example, calculate the lifetime value of your customers by combining recurring income with your churn rate.

Combine data from your website, mobile app, or servers with Stripe data to tie together your customer's behavior across multiple touchpoints.