FullStory Integration with Segment add to FullStory all the standard web analytics data you would expect: traffic sources, device, location, page info, clicks, etc. The user ID and characteristics recorded in the Segment will also automatically appear in FullStory, and the email address and display name will be mapped to the special characteristics available in FullStory. This means that no special coding is required to get FullStory up and running with records of identified user sessions, saving you development time and resources.