Capturing, organizing and properly tracking leads is the cornerstone of an efficient sales machine. Funnel leads to Base from your website, a spreadsheet, or a marketing automation platform, and Base will teach you which lead sources convert the best to sales. Powerful lead management tools prevent leads from being left behind until they are fully qualified.

Using Base with ActiveCampaign will allow you to sync your contacts between both applications. Track the lifecycle of your leads from capture to conversion. Utilize the seamless transfer of contact data between the two platforms to stay on top of your funnels and their respective performance.