Zapier provides workflows to automate the use of web applications together. It is often described as a translator between web APIs, helping to increase worker productivity by saving time through automation of recurring tasks, and business processes such as lead management. Through an interface in which users can set up workflow rules to determine how its automations function, it orchestrates flow of data between tools and online services that wouldn't otherwise communicate with one another. For example, when a new business lead is added to a Google Sheets spreadsheet, that lead can be automatically entered in Salesforce and assigned to a sales representative. Additional team members can be alerted through Slack and the team lead can receive an email notification when the new lead has been contacted.