AdRoll is a marketing automation and ad display platform that helps e-commerce businesses create and optimize personalized ads across multiple platforms and devices.

It allows employees to map the customer journey, conduct marketing campaigns, and collect and store customer data in a centralized repository. The app allows marketing teams to optimize their audience retargeting processes across a variety of social channels, including Facebook and Twitter.

Employees can use the app to categorize customers based on factors such as actions taken, products viewed, sequence of purchases, and more. In addition, AdRoll offers many features including A / B testing, reporting, collaboration, data visualization, communications management, expense tracking, and analytics.

AdRoll provides its users with expert optimization and customization options. AdRoll uses customer segmentation based on over 300 types of intent signals to target or exclude users based on the actions they have taken, such as the products they viewed and how far in the sales funnel they are.