ActiveCampaign, a leading marketing automation and CRM platform, has officially acquired Hilos, a WhatsApp automation platform. This move aims to enhance the platform’s capabilities by enabling native, WhatsApp-first messaging experiences for users.

With over 2.4 billion WhatsApp users globally and 200 million active business accounts, this integration opens up significant opportunities for businesses looking to expand their messaging strategies and customer engagement channels.

✅ Key Benefits of WhatsApp Integration in ActiveCampaign:

• Native WhatsApp Messaging
  Users can now treat WhatsApp as a primary communication channel—managing everything from lead generation to customer retention within the ActiveCampaign platform.

• No-Code Automation Flows
  Hilos’ no-code automation tools will allow users to create advanced conversational experiences with ease—ideal for building chatbots, lead qualification flows, and more without programming skills.

• Broadcast Messaging
  Businesses can send personalized WhatsApp campaigns at scale using pre-built templates, scheduled messaging, and audience segmentation—similar to how they currently manage email campaigns.

This acquisition marks a key step for ActiveCampaign in expanding its omnichannel communication offerings and catering to businesses operating in WhatsApp-dominant markets.