By integrating Salesforce with iContact, all of your iContact data is fully integrated into Salesforce. This way, you can create and send email campaigns without even leaving Salesforce.

Track the success of your Salesforce email campaign. Find out how your recipients behaved, who opened your emails, who didn't, or who didn't even receive the email. Get reports that give you valuable insight into your campaigns.

The data will give you the ability to see what resonates with which customer, and then you can use these templates to determine who gets which email. This will allow you to send relevant emails and start building relationships with your potential or existing customers.