MailChimp is an email marketing service that enables users to send email newsletters, manage subscriber lists and track campaign performance.

Monitor the success of your current customer outreach efforts and email campaigns.

The MailChimp+Woopra Integration empowers you to:

- Track email subscriptions, unsubscribes and email campaign event actions generated by MailChimp.

- Monitor the success of customer outreach efforts and email campaigns, as well as adding users to lists on the basis of their behavior, for much more relevant tracking. These actions are automatically tracked directly within Woopra and can be used to generate analytics reports, create segmentation filters and more.

- Assign contacts to audience lists in real-time, based on their behavior in Woopra.

For example, an online retailer might automatically add a visitor who viewed at least seven handbags in the last day and previously spent more than $1,000 to a list for a “10% off accessories” email promotion!