The Facebook Pixel is an analytics tool that helps you measure ad performance and detect what people are doing on your site. By integrating with Ringostat, Pixel receives data on calls made by users from Facebook and Instagram ads. They get there as a standard event with the category "Contact". The more user activity you track, the more accurate your statistics and the higher the likelihood that you will place a successful ad.

Thanks to the integration, you can, for example, select a segment of people who have visited the site in the last 30 days and also made calls. You can retarget this audience as these users are already interested in purchasing. Thus, you can increase your ad conversion without additional investment.

The look-alike tool allows you to select audiences that are similar in interest and behavior. The integration will allow you to create such audiences based on caller data. You can serve ads to people who are similar in behavior and other parameters to those who usually call you. This allows you to advertise a product or service to those who are more interested in it.