By integrating BigCommerce with Facebook, you can customize the Facebook pixel on your site to find new customers, optimize your ads for people who might buy from you, and show people relevant ads on Facebook after they visit your site. Web site.

You will be able to connect your site product catalog to Facebook to use dynamic ads and engage customers when they are on Facebook by advertising the products they viewed on your site.

Once you have your Facebook Pixel customized, you can use Facebook Ads reports to understand the sales and revenue generated by your ads.