Act-On: Powerful Marketing Automation Platform

Act-On is a cloud-based marketing automation software designed to simplify and enhance digital marketing for businesses of all sizes. It enables marketers to create, manage, and measure campaigns across multiple channels without relying on developers or IT teams. With tools for email marketing, lead nurturing, landing pages, and analytics, Act-On offers a complete solution for customer engagement and conversion. It’s especially useful for marketing teams seeking flexibility, real-time insights, and a scalable approach to automation. Whether you're focused on demand generation, customer retention, or sales enablement, Act-On provides the tools and integrations needed to build smart, data-driven marketing strategies.

Key Features

• Email Marketing: Create responsive, personalized email campaigns with built-in testing and automation.

• Lead Management: Use lead scoring, segmentation, and behavior tracking to prioritize and convert prospects.

• Landing Pages and Forms: Design and publish mobile-friendly landing pages and forms for lead capture.

• Marketing Automation: Build automated workflows for emails, campaigns, and customer journeys.

• CRM Integration: Connect with popular CRM platforms to align marketing and sales data.

• Webinar Management: Integrate with webinar tools to manage registrations, reminders, and follow-ups.

• Social Media Tools: Schedule posts, monitor engagement, and automate social outreach.

• Advanced Analytics: Track campaign performance, user behavior, and ROI with custom dashboards.

Use Case Highlights

• Lead Nurturing Campaigns: Automatically send targeted emails based on user actions and interests.

• Webinar Promotions: Promote events with email sequences and track participation using integrated tools.

• Customer Onboarding: Set up drip campaigns to welcome new customers and guide them through the setup process.

• Event-Based Triggers: Launch personalized messages when a contact visits specific pages or submits a form.

• B2B Campaigns: Align with sales teams to run account-based marketing strategies and close more deals.

Benefits

• Boost Productivity: Automate repetitive tasks and save time on campaign execution.

• Improve Lead Quality: Score and segment leads more effectively to focus on high-value prospects.

• Increase Engagement: Send personalized, relevant content to the right audience at the right time.

• Gain Better Insights: Use real-time analytics to make data-driven marketing decisions.

• Support Sales Teams: Share lead intelligence with sales for faster and more informed follow-up.

• Quick to Deploy: Easy setup and intuitive tools make it accessible for non-technical users.

User Experience
Act-On is designed with marketers in mind. The interface is clean, user-friendly, and easy to navigate—even for beginners. The drag-and-drop email and landing page builders make content creation simple. Workflow automation is visual and intuitive, allowing teams to build complex nurture sequences without writing code. Users appreciate the contextual guidance throughout the platform, along with a strong knowledge base and customer support options. With responsive templates and real-time testing tools, marketers can launch and optimize campaigns quickly and efficiently.

Pricing & Scalability
Act-On uses a contact-based pricing model, meaning customers only pay for the active contacts they market to—not their entire database. This flexible pricing approach makes it a cost-effective option for growing businesses. Packages are available for small teams, mid-sized companies, and large enterprises, with additional services like onboarding, training, and premium support available. As marketing needs grow, Act-On can scale with advanced features, deeper integrations, and greater automation capacity, making it a sustainable long-term solution for digital marketing success.