Drupal integration with Mailchimp helps you to automatically send out Mailchimp campaigns by email that will welcome new customers, collect post-purchase reviews, or re-engage past customers.

Mailchimp's tools not only help you increase traffic to your Drupal site, but through their customer relationship management (CRM) features, you can start building relationships with your customers with content that means something to them.

Create personalized deals based on your customers' purchase history with built-in product recommendations. Or use abandoned cart emails to automatically track people who leave your store without completing their purchase.