Mailigen was discontinued as an independent email marketing product after strategic restructuring and geopolitical shifts. Operations in some regions were shut down, and customers were migrated to alternative platforms or successor products, including integrations within Pipedrive’s ecosystem or local replacement services.
Mailigen was a cloud-based email marketing platform designed to help businesses create, automate, and optimize email campaigns at scale. Originally founded in Europe, it positioned itself as a user-friendly yet powerful alternative to larger enterprise tools. The platform offered a drag-and-drop email builder, advanced segmentation, behavioral triggers, autoresponders, A/B testing, and detailed analytics dashboards.
Mailigen supported transactional and promotional emails, allowing companies to manage newsletters, onboarding flows, abandoned cart sequences, and re-engagement campaigns from a single interface. Integration capabilities were a key strength, with connectors to CRM systems, e-commerce platforms, and various SaaS tools. This made it suitable for small and mid-sized businesses that needed marketing automation without complex enterprise infrastructure.
The service emphasized deliverability, compliance with data protection regulations, and structured contact management. Its pricing model was subscription-based, typically aligned with contact list size and sending volume. Over time, Mailigen became associated with Pipedrive, integrating more closely with sales pipeline workflows and campaign management use cases.
In certain regional markets, including Russia, Mailigen operated under localized domains and partnerships, adapting to local business needs and language requirements.
Overall, Mailigen represented a practical, mid-market email marketing solution bridging CRM, automation, and performance tracking.
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