Slack brings your teams communication into one place. You're able to have conversations (voice and chat), share files, automatically post updates from other data sources, and more. With Slack you can have private conversations with team members (called Direct Messages) and create channels for group conversations. Your chat conversations are searchable so you can easily retrieve information. Slack is ideal for remote teams and many companies report that using the service cuts down on long email threads.

With the Slack integration with ActiveCampaign enabled by Zapier, you're able to post updates to Slack when key events occur with your marketing and sales processes. For instance, you could post an update to a Slack channel when a new deal is created, when a new contact subscribes to a list, when someone performs an event, and more.